Email Marketing: 3 Examples, Good and Bad

Sometimes the success of an email marketing campaign can boil down to how much it grabbed the attention of recipients. In this post, I’ll review three examples of attention-grabbing emails.

Event-driven Email: Roto-Rooter

Events can create opportunities to let consumers know about a product or service you offer that they may not be aware of. Moreover, timing the email message can dramatically increase the attention it receives from recipients. The following email from Roto-Rooter is a good example of using an event to attract attention.

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