Google Analytics Guide: Where to Start and What to Track

Setting up a website without proper tracking is the equivalent of being lost in the woods without knowing you’re in the woods.  If we do not know where we stand how can we get to where we want to go? The following Google analytics guide will serve as a roadmap to avoiding common mistakes, ensure the proper tracking is in place, and provide a clear understanding of the key metrics that every marketer should be focused on.

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