Tag Archives: facebook

Using Facebook Ads for B2B Targeting

If you had asked online marketers a couple of years ago to name the best channel for B2B targeting, most would not have said Facebook. In fact, it wasn’t until early 2014 that you could target someone in Facebook based on professional attributes, such as employer and title. But now, in late 2015, if you were to…

Secret to Success: How Facebook Does Landing Pages

Ever wondered how an internet giant like Facebook does conversion optimization? Well, read on! I have published a post about competitors analysis for conversion optimization in which I discussed looking to internet giants to see how they do it. In this post be examining some of Facebook’s earliest landing pages and end by looking at…